AI academy & guidance

Building the human capability to lead your AI transformation.

An academy for the people who have to lead it, work with it and keep up with it. Guidance for the transformation around them. On your real work, in the tools you already use.

Explore the Academy Frontier Watch · your AI radar

Not sure where to start? Take the 90-second readiness check.

Why now

The technology is no longer the bottleneck. The organisation is.

Generative AI put building and using AI within reach of every function. The tools arrived faster than the ownership, the skills and the habits to use them well. That gap is where the value gets lost. It is also the gap you can close fastest: not with another tool, but with people who can lead, work and judge with AI.

What it sounds like inside

"We've rolled out the tools. Not much has actually changed."

"Everyone is talking about it. Nobody owns it."

"People trust what the AI says without really checking it."

"What happens when the next model makes our setup obsolete?"

What the evidence says

37%

of organisations see any effect of AI on their earnings, while nine in ten already use it. The tools are in. The value isn't.

McKinsey, The state of AI, 2026 Leadership Sprint 3×

High performers are three times as likely to have fundamentally redesigned their workflows for AI. The value is in the work, not in the tool.

McKinsey, The state of AI, 2026 AI Build Day 1%

of leaders call their company's AI rollout mature. Employees are readier than their leaders think. The bottleneck sits at the top.

McKinsey, Superagency in the Workplace, 2025 Executive Briefing Art. 4

The EU AI Act asks employers to take measures that support the AI literacy of the people who use AI at work. Most have a licence policy, not a literacy plan.

EU AI Act, Article 4, as amended in July 2026 AI Foundations 78%

of people who use AI at work bring their own tools. Shadow AI is the default, not the exception, and it can't be banned away.

Microsoft & LinkedIn, Work Trend Index, 2024 AI Foundations Less checking

The more confidence knowledge workers place in generative AI, the less critical thinking they report doing. Trust without a check is where the errors get in.

Microsoft Research & Carnegie Mellon, 2025 Thinking with AI

Not sure where you stand? Take the 90-second readiness check, or go straight to the eight formats.

Sensemakers Academy

Three layers. Eight formats. One aim.

An organisation that can lead its own AI transformation: leaders who can decide, people who can do the work with AI and judge what it gives back, and a way to keep up without chasing every release. Every format runs on your real work and is measured in adoption, not attendance. Pick a layer to filter.

Showing all eight formats

Lead · two hours

Executive Briefing

The state of AI, for your industry and for your organisation. Your leadership team leaves with its three decisions on one page.

Leadership Sprint

Your executive team and your CDO make one AI transformation plan for the whole organisation, with us as sparring partner: where the value is, what capability it takes, what you own.

AI Foundations

Understand it, then use it: two half-days, each bookable on its own. Safe, useful AI for every employee, and the literacy the AI Act asks of you.

Thinking with AI

Judgment in the age of assistants: the new thinking mistakes that come with AI, and how to decide better with it than without.

AI for your role

Sales, marketing, engineering: a team's real workflows, hands-on in its own tool, and a playbook that stays.

AI Build Day

From user to builder in one day: cross-functional teams turn your own use cases into working prototypes, in your own tools, no code. Every prototype leaves with an owner.

Frontier Watch

Your AI radar and sounding board: what changed, what it means for you, and a line to us when a decision comes up.

AI Champions Programme

We train twelve of your people to run Foundations themselves and keep the capability alive. They train a thousand.

The lab principle

Every format promises a capability, not a tool. We deliver it in the tool your people already use.

Claude

Microsoft Copilot

ChatGPT

Codex

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Claude Code

Explore the Academy How the labs work

Guidance

Guided, not outsourced.

We build people, not systems. Alongside the Academy we guide the transformation around it: programme and project management, use case discovery, tooling strategy and adoption. When something needs building, we bring a partner and steer them from your side of the table.

Flagship

One or two days a week · six to twelve months

AI Transformation Programme

A senior transformation lead on your side, running the plan and activating the Academy formats as the plan needs them. Gone when your own people can carry it.

The Programme, in full

Three weeks · fixed format

AI Transformation Scan

Use case discovery and a readiness read: where AI changes the work for you, what to leave alone, and a 90-day plan with owners. Ends in a decision, not a deck.

The Scan, in full

Two weeks · fixed format

AI Spend & Ownership Audit

Every AI tool you pay for, and the ones nobody bought, with an owner in every row and a consolidation plan you can take to finance.

The Audit, in full

Frontier Watch · by subscription

Your AI radar and sounding board.

New models, new tools, new rules, every month. Nobody in your organisation has the time to follow it all, and the decisions get taken anyway. Frontier Watch is someone who follows the frontier for you, translates it to your stack, your roadmap and your policy, and is there when a choice comes up.

Frontier Watch, in full

Every monthA 90-minute briefing with your leadership team or AI lead, prepared with a note on what changed and what it means for you.

Whenever it comes upA standing line to us for tooling, adoption and policy questions, with a straight answer.

Every quarterA decision session with your board and an updated tooling and capability roadmap.

What we stand for

Five values you can hold us to.

Judgment stays sovereign

AI informs; people decide. We build the habits that keep it that way, at every level of the organisation.

Always a stance

We lead with a recommendation, not a framework. You will always know what we think you should do.

Measured in impact

Baselines from day one. We track value, not activity, and we tell you when the number didn't move.

Practical over polished

The deliverable is the change lived in the work, not the deck about it.

At the frontier

We work at the edge of what AI can actually do, and keep you there without chasing every release.

Meet the people

Three people. No bench.

Whoever scopes your engagement delivers it, end to end. No hand-off to a junior team after the pitch, and no build team waiting behind the advice. Introductions follow soon.

Strategy, leadership, judgment

Name to follow

A background in data and AI strategy, business analysis, and adoption and change, built in media and telecom. Runs the Executive Briefings, the Leadership Sprint, Thinking with AI and the Programme.

Tools, productivity, the labs

Name to follow

Builds the labs and keeps them current as the tools move. Runs the hands-on half of Foundations, the role tracks, and the monthly production behind Frontier Watch.

Engineering, the Build Days

Name to follow

The technical half: the software delivery track, the AI Build Days, and the judgment on what should be built at all, by whom, and what should stay a prototype.

Where would you start?

Tell us where it hurts.

A leadership team that isn't aligned, a rollout that didn't land, a jungle of tools, or just the wish to stop being surprised. We'll show you what the first step looks like, and whether you're ready for it.

hello@sensemakers.be

Book a call Take the readiness check

What to expect: a 30-minute first call

We listen

You walk us through the situation and the pressure behind it. No pitch.

We test fit

A quick read on whether now is the right moment, or whether you're too early. We'll say so either way.

We propose a start

If it fits: a first format with a clear scope and a number you can hold.