“Everyone has a license. Few use it well.”
→ 3 · BuildAI academy for leaders and their teams
Building the human capability to lead your AI transformation.
Our program, Thinking with AI, takes your people from understanding AI to thinking, building and scaling with it. Four half-days, for every employee and every team.
Sound familiar?
AI is here. The results aren't yet.
“People paste client data into ChatGPT.”
→ 1 · Understand“It sounds right, so it goes straight to the client.”
→ 2 · Think“The AI Act asks for AI literacy, and we have nothing on paper.”
→ 1 · Understand“One colleague is really good at it. The rest watch.”
→ 4 · Scale“The last AI training was a webinar. Nobody remembers what was in it.”
→ Every module, on your own workIt's not your people. Nobody taught them how AI works, or how to think with it.
The program
Thinking with AI.
Think first, then build. Four modules of half a day: book all four, or only what you need.
Start from
Any tool · for everyoneKnowledge and judgment that outlast every tool.
Understand
Any toolBasics that outlast every tool.
We go deeper than AI: data, statistics, incentives and bias, the ideas behind every answer.
- How AI really works, without the magic
- Why an answer can sound right and still be wrong
- Covers the AI literacy duty of the EU AI Act
Think
Any toolBetter decisions, fewer costly mistakes.
Think before and after you prompt, so AI sharpens your judgment instead of replacing it.
- Frame the question before AI frames it for you
- Spot the traps: flattery, overtrust, handing over the thinking
- A checklist for your own decisions
In your own tool · for teamsResults in daily work, from the very next day: Claude, ChatGPT, Copilot or Claude Code.
Build
Your own toolPeople use it the very next day.
Build something that works for a real task, in the tool you already have.
- An assistant or workflow for your own work
- Claude, ChatGPT or Copilot; Claude Code for technical teams
- For beginners or advanced users
Scale
Your own tool · after BuildWhat works spreads, without a bottleneck.
Turn one person's win into the team's way of working. Always comes after Build.
- See what it brings: time, quality, risk
- Keep what works, drop what does not
- Share it across the team, with clear rules
Your programThe full program: all four modulesTwo days, spread over a few weeks, on sitefrom excl. VAT
Request this program →
In three steps
How it works.
A free call
30 minutes, online, no strings attached. You tell us where your team stands. We tell you honestly whether we can help.
A tailored proposal
Which modules, for whom and when. With one fixed price.
The sessions
On site, on your people's own work. Scale follows a few weeks after Build.
Book a free call →30 minutes · online · no strings attached
We teach in the tools your people already use
Codex
The technology is no longer the bottleneck. The organization is.
37%
of organizations see any effect of AI on their earnings, while nine in ten already use it.McKinsey, The state of AI in 2026
1 in 2
European workers know little about what AI can and can't do, while a quarter already use it at work.Cedefop, AI skills survey (2025)
Art. 4
The EU AI Act asks employers to support the AI literacy of the people who use AI at work.EU AI Act, Article 4
What changes
Everyone has AI now. Few use it well.
Access is no longer the problem. Skill and judgment are. We teach both, on your people's own work.
- “I paste everything in.”“I know what never goes in.”
- “It sounds right, so…”“I check before I trust it.”
- “AI writes my emails.”“AI drafts. I decide.”
- “I don't know where to start.”“I know which tasks to hand over.”
What typically changes after the program.
Also from Sensemakers
For a big room, or a day of building.
Who you'll work with
Practitioners who still do the work.
Ben Mellaerts
Strategy, change and adoptionLeads AI adoption programs in big organizations. Speaker and podcast host.
Niels Rogge
Open models and AI researchOne of Hugging Face's early engineers. Reads new research daily and teaches it in plain language.
Tim Leers
Agentic AI products and platformsBuilt the agentic AI practice at dataroots and Talan. 50+ deployments, millions of users.
Questions
Doubt is good. We even teach it.
Your question isn't here? Ask it on the free call.
We already did an AI training.
Then your people know where the buttons are. Understand and Think are about what's underneath: how AI works and how to decide well with it. That doesn't go out of date with the next update.
We don't have Copilot yet, or any tool at all.
Understand and Think work with any tool, or none. We run Build in the tool your team uses.
Our people aren't technical.
They don't need to be. Only Claude Code is for technical teams. Everything else is for everyone.
Can we start with one module?
Yes. Every module stands on its own. Only Scale always comes after Build.
How many people per session?
Up to 20 for Understand and up to 16 for Think. Build and Scale are for one team, up to 15 people.
What does it cost?
From per half-day module, for one group. It depends on the modules and the number of groups. The proposal has one fixed price.
Does this count for the AI Act?
Understand covers the AI literacy duty of Article 4. You get a record for your files.
Which language?
Dutch or English. French on request.